The hook can be collection of keywords, an image, a play on words, or a quote from your essay.
Keep in mind good titles never state the obvious or contain generic terms or phrases. Titles like “Paper on 1950s China” or “Report on Shakespeare” are too general and do not give the reader a sense of the content of your paper. Avoid general and non specific terms like “society” “culture” “the world” or “mankind” in your title.
For example, a paper about Mao’s Great Leap Forward in Communist China in the late 1950s may have a title that has a hook (catchy phrase), one or two key terms, and the source or location (1950s Communist China). A possible title could be: “The Failure of One, the Fall of Many: Mao’s Great Leap Forward in 1950’s Communist China”.
For example, the title of an essay about the Great Leap Forward might be something simple, professional, and clear, such as: “The Failure of the Great Leap Forward: China in the late 1950s”. An essay about Shakespearean comedy may be more playful, such as: “Love’s Labour Lost and Other Comedies. "
For example, an essay about the Great Leap Forward in 1950s China may focus on the failed use of industries like steel and farming by Mao’s government and the resulting mass famine in China. Three words that sum up the paper may be: steel, land, famine. A possible title of the essay could be: “Steel, Land, and Famine: The Failure of the Great Leap Forward”.
Look for two to three keywords that are short, descriptive, and clear. Consider if the words fit together in some way, or how they are very different. For example, your introduction on 1950s China may have keywords like “industrialization” “collectivization” and “collapse”. A possible title for the essay could then be: “The Collapse of Collectivization in 1950s China”. In an essay on the conventions of Shakespearean comedy, the tone of the essay may be less serious or rigid, and you can look for keywords that are playful or humorous. For example, your conclusion may have keywords like “lovers” “obstacles” and “improbable” or “supernatural”. A possible title for the essay could then be: “Lovers in an Improbable Situation: The Conventions of Shakespearean Comedy. ”
For example, a paper about a volcano could have the title: “The Day the Earth Bled: The Eruption of Mount Vesuvius”.
An essay on Shakespearean comedy could use the cliche “laughter is the best medicine” and change it into “laughter is thy best medicine. ” A possible title could be: “Laughter is Thy Best Medicine: The Conventions of Shakespearean Comedy”.
For example, an essay about missionaries in West Africa during the colonial period could have a title that plays on two key words, such as: “Prophets or profits: The European Colonial Invasion of West Africa”.
